In recent years, artificial jewelry has become a popular choice for many people in Pakistan. Whether you're looking for a trendy piece for a special occasion or something to wear every day, artificial jewelry offers a vast array of options to suit every style and budget. With the growing interest in fashion, the market for artificial jewelry in Pakistan is booming, offering both affordability and style.
In this article, we will explore why artificial jewelry is a favorite among many, what makes it so appealing, and some of the best brands in Pakistan. We will also answer some of the most common questions people have about artificial jewelry, so you can make an informed decision when shopping for these beautiful pieces.
Why Artificial Jewelry Is So Popular in Pakistan

Artificial jewelry, also known as imitation or fashion jewelry, has been around for decades, but its popularity has significantly increased in Pakistan in recent years. There are several reasons for this trend:
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Affordability: One of the main reasons artificial jewelry is so popular is because it is much more affordable compared to real gold or silver jewelry. In Pakistan, where the cost of living has risen, many people are looking for more cost-effective ways to stay fashionable without breaking the bank.
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Variety: Artificial jewelry comes in countless designs, from traditional to modern, and can be found in various colors and styles. Whether you are looking for bangles, necklaces, earrings, or rings, there is something for everyone. This variety allows individuals to experiment with different styles, mixing and matching jewelry to create unique looks.
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Low Maintenance: Unlike real gold or silver jewelry, artificial jewelry doesn’t require constant maintenance or expensive cleaning. It's a great option for daily wear as it stays in good condition without much effort.
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Trendy and Stylish: Artificial jewelry is made to keep up with the latest trends, offering fashionable pieces that are often inspired by high-end designs at a fraction of the cost. Whether you're looking for bold statement pieces or delicate designs, artificial jewelry provides options for all.
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Durability: Many artificial jewelry pieces are made with durable materials like alloy and brass, making them more resistant to wear and tear. This means that artificial jewelry can last for a long time, making it a great investment for those who want to look stylish without worrying about the pieces breaking easily.
The Impact of Rising Gold Prices on Jewelry Choices

Recently, gold prices in Pakistan have reached historic highs. As of October 29, 2025, the price of 24-karat gold per tola surged to Rs419,862, reflecting a significant increase. This sharp rise in gold prices has made gold jewelry less affordable for many, prompting consumers to seek more budget-friendly alternatives.
Artificial jewelry has emerged as a practical solution. With prices significantly lower than gold jewelry, artificial pieces allow individuals to maintain their style without the financial strain. Additionally, the wide variety of designs available in artificial jewelry ensures that consumers can find pieces that suit their personal taste and occasion.
Introducing Airoso Eva: Affordable and Reliable Artificial Jewelry
Among the emerging brands in Pakistan's artificial jewelry market, Airoso Eva stands out for its commitment to quality, affordability, and customer satisfaction. Based in Islamabad, Airoso Eva offers a diverse range of jewelry pieces, including earrings, bangles, rings, necklaces, jhumkas, and more—all designed to add a sparkle to your everyday and festive looks.

What sets Airoso Eva apart is its focus on hypoallergenic and skin-friendly materials, ensuring that each piece is gentle on the skin without compromising on elegance. Their collections blend traditional charm with modern style, catering to a wide audience seeking stylish and affordable jewelry options.
Whether you're looking for bridal wedding rings, bangles for girls, or a classic necklace set, Airoso Eva's handcrafted designs complement every outfit beautifully. With premium-quality yet affordable artificial jewelry, Airoso Eva empowers individuals to express their unique style with confidence and comfort.
Major Brands of Artificial Jewelry in Pakistan
With the rising demand for artificial jewelry, many brands in Pakistan are stepping up to offer high-quality, trendy pieces. Some of the top brands in the artificial jewelry market include:
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Khaadi: Known for its high-quality fabric, Khaadi also offers a stunning collection of artificial jewelry that complements its clothing line. From statement earrings to traditional bangles, Khaadi's jewelry collection is stylish and affordable.
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Sapphire: This brand is known for its trendy designs and affordable prices. Sapphire’s jewelry collection features a wide range of earrings, necklaces, and bangles, offering something for every occasion.
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Jewel Hub: Jewel Hub is a popular name in the artificial jewelry market in Pakistan. Known for its elegant and intricate designs, Jewel Hub offers high-quality artificial jewelry with a luxurious touch.
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Charizma: Charizma offers an amazing selection of artificial jewelry that includes classic and contemporary styles. Their pieces are perfect for both everyday wear and special occasions, and they cater to the tastes of a wide audience.
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Outfitters: Outfitters is another well-known brand offering a beautiful range of artificial jewelry in Pakistan. Their jewelry collection includes bangles, rings, and necklaces, all designed to match the latest fashion trends.
Cheap Artificial Jewelry: A Budget-Friendly Option
One of the major attractions of artificial jewelry is its affordability. Cheap artificial jewelry doesn’t mean low quality. In fact, many affordable jewelry pieces are crafted with great attention to detail and are made to last. These pieces are perfect for those on a budget who still want to look stylish.
Types of Artificial Jewelry
Artificial jewelry comes in many different forms. Some of the most popular types include:
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Necklaces: From simple chains to heavy statement pieces, artificial necklaces are a great way to elevate any outfit.
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Earrings: Whether it's studs, hoops, or dangling earrings, there is a wide variety of artificial earrings to choose from.
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Bangles: Bangles are a traditional favorite in Pakistan, and artificial bangles come in various styles, from classic designs to modern interpretations.
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Rings: Artificial rings can add a touch of glamour to your look without the high price tag of fine jewelry.
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Bracelets: Bracelets are another popular choice and can range from delicate chains to chunky, eye-catching designs.
Frequently Asked Questions (FAQs)
Q: Is artificial jewelry safe to wear?
A: Yes, artificial jewelry is safe to wear, as long as it is made with non-toxic materials. It’s important to buy jewelry from trusted brands to ensure that the pieces are safe for your skin.
Q: How do I maintain my artificial jewelry?
A: Artificial jewelry requires minimal maintenance. To keep it looking good, store it in a cool, dry place and avoid exposure to water, perfume, or harsh chemicals. Regularly clean the pieces with a soft cloth to remove dirt and oils.
Q: Does artificial jewelry tarnish over time?
A: Some artificial jewelry may tarnish or lose its shine over time, especially if it’s exposed to moisture or harsh chemicals. However, high-quality artificial jewelry, when properly maintained, can last for a long time.
Q: Can artificial jewelry be worn daily?
A: Yes, many people wear artificial jewelry daily. It is designed to be durable and low-maintenance, making it a great option for everyday wear.
Q: Where can I buy the best artificial jewelry in Pakistan?
A: You can buy high-quality artificial jewelry from both online stores and physical shops. Major brands like Khaadi, Sapphire, and Jewel Hub offer a wide range of options. Online platforms like Daraz and various Shopify stores also provide a convenient way to shop for artificial jewelry.
Conclusion
Artificial jewelry has become a staple in every fashion-conscious person’s wardrobe, offering affordable, stylish, and durable options for all occasions. Whether you're looking for a simple bangle, a statement necklace, or trendy earrings, artificial jewelry in Pakistan provides a diverse range of choices. With major brands offering high-quality pieces at budget-friendly prices, it's easier than ever to stay on top of fashion without breaking the bank.
So, why wait? Explore the exciting world of artificial jewelry today and add some sparkle to your wardrobe!